5 Custom Merch Fails to Dodge

Mistake #1: Skipping the Strategy Phase

Jumping straight into design without a clear plan is like heading on a road trip without a map. The first step to great merch is understanding why you’re making it and who you’re making it for.

Start by asking yourself:

• What’s the goal of this merch? Is it for brand recognition, team building, selling to customers, or promoting an event?
• Who’s the audience? Are you targeting employees, loyal customers, or prospective clients?
• What do you want it to say about your brand? Does it reflect your values, vibe, and voice?

Knowing the purpose and audience will guide every decision—from design to production to distribution. Skip this step, and you might end up with merch that looks great but doesn’t resonate.

Mistake #2: Choosing the Wrong Printing Method

Not all printing methods are created equal, and picking the wrong one can leave you with disappointing results—or worse, higher costs and missed deadlines.

Here’s a quick breakdown of some popular methods:

• Screen Printing: Best for bulk orders and vibrant, durable designs.
• Direct-to-Garment (DTG): Great for detailed designs or small batches but pricier per unit.
• Heat Transfer: Versatile and cost-effective for smaller runs but less durable over time.

Understanding your options helps ensure you choose the right method for your project, your budget, and your goals. Not sure which one’s best? That’s where we come in—don’t hesitate to ask.

Mistake #3: Prioritizing Trendy Over Timeless

Trendy designs can grab attention, but if they don’t align with your brand or speak to your audience, they’ll miss the mark. Your custom merch should be an extension of your brand—something that reinforces your identity and connects with your audience on a deeper level.

Instead of chasing trends, focus on creating something timeless that reflects your brand’s message. A strong, authentic design will always stand out and resonate more than something fleeting.

Mistake #4: Ignoring the Numbers

Custom merch is an investment, and understanding the costs upfront is key to maximizing your return. This includes:

• Material Costs: Higher-quality items might cost more, but they leave a better impression.
• Printing Costs: Bulk orders often reduce per-unit costs.
• Profit Margins: If you’re selling the merch, factor in pricing that covers costs and generates revenue.

Planning your budget and pricing strategy ahead of time can save you from unexpected surprises and help ensure your project is profitable.

Mistake #5: Submitting Low-Quality Artwork

Nothing derails a project faster than artwork that isn’t print-ready. Low-resolution files, incorrect formats, or designs created in the wrong color mode can cause delays, extra costs, and disappointing results.

Here’s how to get it right:

• Use High-Resolution Files: For raster images, aim for 300 dpi or higher.
• Go Vector When Possible: Files like AI or EPS ensure the sharpest prints.
• Check the Color Settings: Screen printing works best with solid, distinct colors rather than gradients or shadows.

When in doubt, work with your printer to confirm file requirements before submitting your design. A little preparation goes a long way toward getting the results you want.

Let’s Make Something Amazing

Creating custom merch is an opportunity to showcase your brand, build connections, and make a lasting impact. By avoiding these common mistakes and starting with a solid strategy, you can create something that’s not just visually stunning but also meaningful and effective.

Ready to bring your vision to life? Let’s collaborate to make sure your merch turns out exactly how you want it—if not better.