HOW TO USE SOCIAL MEDIA TO GROW YOUR BRAND OR BUSINESS
Some of us are just getting started in creating a brand and some of us are already an established business, social media offers you an inexpensive, fast, and a great way for you to engage with your customers and grow your business.
3 billion of us in this world use the internet and out of that 3 billion, 2 billion have a social media account now that is pretty big.
HOW CAN YOU MAKE SOCIAL MEDIA WORK FOR YOU?
In todays age the average person is a 65% visual learner.
Hashtags - Research common keywords for Instagram and Twitter to increase your visibility for the market that you are in and targeting towards.
Keep it short and sweet - Make sure you use high-quality photography, and share short lifestyle videos with a big visual appeal.
Promote your most valuable content - Make sure all of the content that you are posting is relevant towards your brand. Try and look at your brand from the outside in as a customer. Would you buy from yourself?
Measure and manage your online success - Whether or not you’re gaining followers, if your content is good and if it’s being shared, then you are off to a great start.
Nothing is built overnight – Just because you release your product and it does not sell out over night, does not mean your product is not good. Everything takes time and you have to work on building your brand, nothing happens overnight.
63 percent of consumers report that they are more likely to buy from businesses with an active social media presence.
So set up your accounts and produce good content.